- 45
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
John Lee
2015
Grow Your Audience, Business Intelligence Database with Google AdWords
Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer…
5 Tips to Leverage Yahoo Gemini for Mobile PPC
Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.
Are Your PPC Campaigns Tagged for Success?
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign…
2014
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a…
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all…
Learn How to Recognize CPC Creep and What You Can Do About It
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep…
PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside…
Improve PPC Performance Now: How to Take Advantage of Seasonality
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's…
2013
5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to…
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