- 45
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
John Lee
2013
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives…
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers…
AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back
The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For…
How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will…
Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?
Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating…
How to Generate Quality Traffic With Display Advertising
Even if you have been burned with a poor display experience in the past – or were just too scared…
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here…
2012
Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of…
Testing Google’s Recommended Display Ramp-Up Strategy
Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try…
Dialing Into Success with Google AdWords Call Tracking
The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level…