- 45
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
John Lee
2012
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the…
True PPC Ad Rotation Finally Comes to Microsoft adCenter
Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an…
The Other Side of PPC: Dealing with Clients
When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients…
Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not…
Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes
More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to…
Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier
If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers.…
Google AdWords Ad Extensions Get Conversion Tracking
PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all…
Build Stronger PPC Client Relationships Through Better Communication
Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in…