- 45
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
John Lee
2011
PPC Isn’t Just For Ecommerce: Holiday Trends For the Rest of Us
Turn the typical holiday PPC madness on its head. Here’s how to manage PPC accounts that defy the ecommerce hullabaloo…
Social Signals in PPC: Google’s +1 Feature is Getting Better
Google has expanded the available +1 features. Now you can show +1 buttons on Display Network ads, you can connect…
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other…
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match,…
Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types
Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and…
5 Ways to Push Through the Proverbial PPC Wall
Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage…
What You Can Expect From the World of PPC in 2011
Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in…
2010
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift
An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.