- 45
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
Author
John Lee
2010
PPC
Unleash Your Full PPC Potential by Leveraging Google AdWords’ Match Types
Exact match, phrase match, and broad match working together: build a winning PPC team.
PPC
Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual…
PPC
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details…
PPC
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure…
PPC
Google AdWords Placement Targeting: Tools for Success
Tools and strategies for placement targeting that will lead you to greater PPC success.