- 32
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Mary Weinstein
2015
How to Define, Track, and Optimize PPC AdWords ROI
For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.
2014
Bing Testing Search Carousel as Google Rolls Out Replacement
While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.
Secret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile…
There’s a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is…
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads.…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions…
The 10 Best Shopping Engines
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC,…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is…
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