- 28
- articles
- 2014–2017
- on Search Engine Watch
- PPC
- most covered
Pauline Jakober
2017
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of…
2016
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked,…
Eight tips for getting the most from a modest PPC budget
What to do when an account has a budget that may only support one or two clicks per day.
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business…
Five ways to slash ad spend and achieve results right now
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that…
Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate…
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out,…
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end…
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey –…
2015
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray…
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