- 28
- articles
- 2014–2017
- on Search Engine Watch
- PPC
- most covered
Pauline Jakober
2015
Three B2B landing pages and how they were improved
Today, we’ll take a look at three unique cases of B2B landing pages, the challenges, the recommended solutions and what…
How to use PPC in a PR crisis
When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need…
Why It’s Time to Rethink Your PPC Ad Extensions
Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition…
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a…
3 Steps to Kill Your PPC Ad Writer’s Block Right Now
Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals…
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding…
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical…
Where’s the Value in AdWords Dynamic Structured Snippets?
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads…
Spring Cleaning: A Quarterly PPC Checklist
There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So…