- 28
- articles
- 2014–2017
- on Search Engine Watch
- PPC
- most covered
Pauline Jakober
2015
A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees…
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first…
2014
3 Ways We Failed at B2B PPC in 2014
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past…
Are You Avoiding These 3 Trouble Areas in International PPC?
What are some of the most common problems international brands face in their paid search management?
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC…
The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual…
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change…
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