- 55
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
Joseph Kerschbaum
2015
Why Your PPC Bidding Needs to Evolve
As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data…
5 Steps to Plan Your PPC Account Restructure
Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take.
55 Questions to Ask Before Restructuring a PPC Account
If you are a pay-per-click manager, at some point you’re going to inherit an existing account. Here is a checklist…
Taking a Closer Look at Google In-Market vs. Affinity Audiences
New features and targeting options are added all the time to the Google Display Network, so here's a deeper peek…
2014
6 Tactics to Streamline Your PPC Reporting and Optimization
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance.…
PPC Management: Your Past, Present & Future
Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need…
The Hidden Skill Every PPC Manager Should Possess: Sleuthing
The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen…
Page 1 of 6