- 49
- articles
- 2011–2015
- on Search Engine Watch
- PPC
- most covered
Howard Jacobson
2015
Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using…
Search Marketing Lessons From Nature: Part 1
There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take…
How Your PPC Strategy Is Like Gardening
With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation…
Cut Through the PPC Clutter With One Simple Word
In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.
2014
2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords…
How to Solicit Feedback from Prospects and Customers
Businesses can inspire honest feedback from customers in part by giving their requests human touches and by explaining why the…
Pre-PPC Strategies For Launching a New Product
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes…
One Easy Trick to Convert Website Visitors Into Leads
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation?…
Stimulate Your Search Marketing Creativity With the Random Input Technique
Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences…
2013
What ‘Quick Win’ Metric Can You Identify & Measure For Your Prospects?
While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly…
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