- 49
- articles
- 2011–2015
- on Search Engine Watch
- PPC
- most covered
Howard Jacobson
2013
Gamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use…
Riding the Motivation Wave in Search Engine Marketing
The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or…
2 Specific Strategies to Build Trust With Extra Cautious Prospects
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients…
3 Landing Page Headline Formulas to Target Your Prospects
A searcher who lands on your landing page will give you a couple of seconds with your headline to tell…
How to Win in the Google Stock Market
A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and…
A 7-Step Landing Page Template to Convert Prospects into Leads
If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template…
Search Triggers: A Secret to More Powerful PPC Ads
Most people don't search for a solution to their problem until something triggers them to do something about whatever pain…
Where to Find the New Google AdWords Competitive Advantage
When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages…
Don’t Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best…
Your Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not…
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