- 30
- articles
- 2013–2015
- on Search Engine Watch
- PPC
- most covered
John Gagnon
2015
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent…
The Rise of Voice Search and Something You Can Do About It
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But…
6 Sins You’re Committing on Bing Ads
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?
PPC Budget Strategy 101
Here's how to simplify the components of driving more business, and a look at how we can control those pieces…
Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPC
Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis…
2 Mindhacks to Keep Marketers From Losing Out
Turns out our brains can be tricked, and there are ways we as marketers can capitalize.
2014
The Search Experts Have Spoken: 2015 Predictions
We interviewed a number of search marketing experts to get their take on what 2015 holds for us.
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for…
Yahoo Bing Network Audience Stats That Might Surprise You
The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.
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