- 30
- articles
- 2013–2015
- on Search Engine Watch
- PPC
- most covered
John Gagnon
2014
24-Hour Breakdown of Searches on Black Friday and Cyber Monday
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more…
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
Bing Ads 2014 Recap
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier…
Top Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice…
Financial Services PPC Ads: Words That Work [Study]
Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if…
Break-Even CPC & Simple Landing Page Testing
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability.…
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself…
Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information…
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of…
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated…
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