- 30
- articles
- 2013–2015
- on Search Engine Watch
- PPC
- most covered
John Gagnon
2013
10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage.…
Pivot Table Basics For Search Marketers
Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain…
Big Bing Ads 2013 Recap
Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the…
How to Use Data to Build a Well-Timed Marketing Campaign
With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's…
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are…
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column…
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on…
Quality Score Insights From Microsoft’s Ping Jen
What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about…
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where…
3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions…