- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2015
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display…
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to…
2014
3 Sneaky Ways to Bid on Competitor Keywords
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky…
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work…
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the…
17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales…
The Biggest Mistake PPC Advertisers Make
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here…
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