- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2014
The Best and Worst Things About Twitter Ads
There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new,…
18 Must-Have Paid Tools for PPC Success
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary…
26 Free Must-Have Tools for PPC Success
While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your…
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile…
2013
The Actual Impact of PPC on Sales [Case Study]
PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to…
6 More PPC Tasks That Are Ideal for an Intern
Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big…
6 PPC Tasks That Are Ideal for an Intern
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here…
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