- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2013
A 5-Step Summer Review for Your PPC Account
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing…
PPC in 10 Minutes Per Day
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified…
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you…
Killer PPC Testing Using an Ad Testing Matrix
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it.…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can…
3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are…
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts…
2012
7 Questions To Expect From Your New PPC Manager
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or…
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