- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2012
3 Ways To Calculate PPC ROI
You want to know if you’re making money on PPC, but what is the best method to calculate the return…
Using Web Analytics for PPC Optimization: Advanced Techniques
By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These…
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But…
Eliminating Ambiguity in PPC
In PPC, the context is in the mind of the searcher. When we search for something, we know what we…
5 Overlooked PPC Keyword Research Tools
Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the…
3 Ways PPC Averages Lie
There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively…
Google Ups Ad Rotation Period to 90 Days, Offers Opt Out
Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers…
It’s Time to Give Microsoft adCenter a Try
If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because…
2 Hidden Adwords Campaign Settings That Can Trip You Up
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords…
PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization
Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with…
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