- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2012
Pruning an Overgrown PPC Campaign
Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is…
4 Ways to Kill Your PPC Health
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the…
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still…
2011
Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb
Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page…
The 4 Pillars of a Successful PPC Campaign
Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign.…
9 Not-So-Great Points About Adwords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you…
What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and…
Page 5 of 8