- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2011
How to Avoid PPC Campaign Strikeouts
Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from…
5 Often-Overlooked PPC Tips for Beginners
If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right…
A 12-Step Program to Improve Your CTR
Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your…
AdWords Campaign Experiments: Details and Pitfalls
Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also…
Google AdWords Display URL Changes: Boon or Bust?
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's…
2010
Google AdWords Placement Targeting Campaign Tips
A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Click Fraud Rising – Should You Be Concerned?
Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
Using AdWords Segments To Increase PPC ROI
A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
PPC Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
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