- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Melissa Mackey
2010
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
Facebook PPC: Finally, True Demographic Targeting!
Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers…
Latest On The Microsoft-Yahoo Alliance For PPC Advertisers
On Monday, Microsoft and Yahoo invited search marketers and vendors to an all-day overview of the upcoming Microsoft-Yahoo Alliance. Here…
Expand Your PPC Reach With Google’s Interest-Based Advertising
Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences…
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Boost PPC Performance With Google Conversion Optimizer
Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.
5 Reasons You Should Get Your AdWords Professional Certification
Don't be left behind. Here are five good reasons why you should get certified.
Put your PPC on a Diet
Small changes over time make the difference, not a bunch of big changes all at once. If you're looking for…
2009
Popular PPC Pitfalls, and How to Prevent Them
Three of the most common search advertising pitfalls can be avoided. Here's how.
PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able…
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