- 74
- articles
- 2009–2015
- on Search Engine Watch
- PPC
- most covered
Author
Melissa Mackey
2009
PPC
PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams…
PPC
PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other…
PPC
Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way…
PPC
Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with…
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