- 23
- articles
- 2014–2016
- on Search Engine Watch
- PPC
- most covered
Diane Pease
2016
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here…
2015
5 AdWords Filters to Make Your Job Easier
Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are…
What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner…
Mobile Testing: Case Studies and Findings
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the…
The 5 Biggest Don’ts of Paid Search
With PPC, there are many things that marketers must remind themselves not to do.
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better…
Personal B2B PPC – 5 Things You Need to Ensure Success
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
Let’s Talk Mobile, Shall We? [#CZLNY]
Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid…
Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy
Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.
AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will…
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