- 23
- articles
- 2014–2016
- on Search Engine Watch
- PPC
- most covered
Diane Pease
2015
5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy
Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of…
2014
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage…
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final…
AdWords Callouts – How Are They Performing to Date?
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are…
5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a…
Close Variant Matching – 3 Important Points to Keep in Mind
Here are three changes about the close variant change that you should keep in mind, and what you need to…
How to Make AdWords Paid Search Work for You – 7 Important Steps
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be…
Restructuring Your PPC Campaigns in 5 Key Steps
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring…
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It's all about the client. Whether you've just landed a new client or you've recently started working for a new…
Page 2 of 3