Free AI SEO Webinar: Answer Engine Strategies 2026

Agenda

3 sessions, live online

1. Session 01

   Promptly Ignored: How a Poor Digital Footprint Censors You from AI Recommendations (And What to Do)

   • Live online
   • Digital PR & reputation
   • 11:00 a.m.–11:30 a.m. ET

   Negative reviews or a weak authority score can keep even a well-known brand out of AI answers. Ann covers where online reputation meets AI visibility: how AI models gather trust signals, weigh sentiment and decide which businesses make the cut, and which get quietly left out.

   Step by step: how to assess your current reputation, fix the biggest pain points, run an "LLM consensus" audit, track AI sentiment and plan your progress. Backed by six months of AI-tracking data from a real brand reputation project.

   You'll leave with

   • A reputation audit you can run on your own brand
   • A roadmap to fix what it finds

   

   Speaker

   Ann Smarty

   Co-Founder, Smarty Marketing

   SEO and AI visibility expert with 20+ years in search. Co-founder of Smarty Marketing, a New York agency focused on Reddit and cross-channel organic visibility. Former editor-in-chief of Search Engine Journal, founder of Viral Content Bee, a regular speaker at Pubcon and a past contributor to Search Engine Watch.

   Reputation & AI

2. Session 02

   Practical GEO: Generating Visibility and Delivering ROI Outside of GEO

   • Live online
   • AI search & GEO
   • 11:30 a.m.–12:00 p.m. ET

   Good GEO is a mix of an SEO foundation, digital PR, social media, citations, community management and publishing in the right places. Kevin's team measured AI visibility for domains across many categories to find the tactics that both lift visibility and pay off on their own. The right mix changes by industry and competitive set.

   Live demo: volunteer your domain and watch a competitive set and a ranked list of recommendations get built on the spot. Plus: how long the branded-content loophole is likely to stay open, how AI models will probably respond to grey-hat and black-hat GEO, and how chatbots, Google included, are rolling out ads.

   You'll leave with

   • A priority order for your GEO work

   

   Speaker

   Kevin Lee

   Founder, Didit

   Founder of Didit, CEO of the eMarketing Association and CEO of Truth Nutrition. Kevin has given hundreds of presentations on SEO and now speaks about GEO at Pubcon and for the eMarketing Association. His team measures AI visibility for domains across many categories to find the tactics that actually move it.

   GEO & ROI

3. Session 03

   Reddit Is Not Dead for AEO: Why It Matters and How to Do It Properly

   • Live online
   • Social & communities
   • 12:00 p.m.–12:30 p.m. ET

   Reddit citations dropped in ChatGPT, and many SEOs wrote Reddit off. Over the past year Ivan grew three B2B communities on Reddit to 1,000 members and tracked what it did for Google rankings and AI citations. Reddit wins on ultra-specific, long-tail questions, where similar pages on your own site would compete with each other.

   He'll show the real numbers: subreddit stats, the content types he published, how many threads AI models cited, and the biggest mistakes and lessons.

   You'll leave with

   • A way to decide whether your own subreddit is worth it at your growth stage
   • What to expect after 1, 3, 6 and 12 months, and the resources it takes
   • Ivan's list of content ideas for B2B brands

   

   Speaker

   Ivan Palii

   Founder, B2B Gaps

   Founder of B2B Gaps, an SEO and AEO agency for B2B SaaS companies, and Head of Product at Sitechecker. Over the past year he grew three B2B communities on Reddit to 1,000 members and tracked what they did for Google rankings and AI citations. He shares his tests in the Hack the Algo newsletter.

   Reddit & communities