Free AI SEO Webinar: Answer Engine Strategies 2026

3 talks, free to watch

1. Session 01

   Promptly Ignored: How a Poor Digital Footprint Censors You from AI Recommendations (And What to Do)

   • Replay · 35:34
   • Digital PR & reputation
   • Recorded Oct 27, 2026

   35:34

   Negative reviews or a weak authority score can keep even a well-known brand out of AI answers. Ann covers where online reputation meets AI visibility: how AI models gather trust signals, weigh sentiment and decide which businesses make the cut, and which get quietly left out.

   Step by step: how to assess your current reputation, fix the biggest pain points, run an "LLM consensus" audit, track AI sentiment and plan your progress. Backed by six months of AI-tracking data from a real brand reputation project.

   Key takeaways

   • A poor reputation now costs visibility, because LLMs search for brands they know and may leave questionable ones off shortlists.
   • Start by auditing your footprint: research branded keywords, track branded prompts and check which attributes and pain points LLMs tie to you.
   • Lead the conversation by running your own subreddit and publishing your own data, and expect an official channel to take about six months to matter.
   • LLMs look for consensus, so sales, support, social and your website must tell the same story, including why your weak points exist.

   “The reputation is the visibility problem at this point, not just the income or bottom line problem as it used to be.”

   Ann Smarty, at 11:09

   

   Speaker

   Ann Smarty

   Co-Founder, Smarty Marketing

   SEO and AI visibility expert with 20+ years in search. Co-founder of Smarty Marketing, a New York agency focused on Reddit and cross-channel organic visibility. Former editor-in-chief of Search Engine Journal, founder of Viral Content Bee, a regular speaker at Pubcon and a past contributor to Search Engine Watch.

   Reputation & AI

2. Session 02

   Practical GEO: Generating Visibility and Delivering ROI Outside of GEO

   • Replay · 35:43
   • AI search & GEO
   • Recorded Oct 27, 2026

   35:43

   Good GEO is a mix of an SEO foundation, digital PR, social media, citations, community management and publishing in the right places. Kevin's team measured AI visibility for domains across many categories to find the tactics that both lift visibility and pay off on their own. The right mix changes by industry and competitive set.

   Key takeaways

   • Prioritize GEO work by spotting what competitors do, and you don't, that predicts their visibility in LLMs.
   • Score each GEO initiative by its value beyond GEO, like sales, PR and social reuse; that makes budget easier to justify.
   • When resources are tight, break ties by asking whether the work makes you visible to your most profitable customers, not average ones.
   • Barnacle SEO is back: content about you on other sites, like LinkedIn profiles, can surface in the searches LLMs run.

   “The other ROI, the non-GEO ROI, is what you can use as the flywheel to continue to invest.”

   Kevin Lee, at 28:26

   

   Speaker

   Kevin Lee

   Founder, Didit

   Founder of Didit, CEO of the eMarketing Association and CEO of Truth Nutrition. Kevin has given hundreds of presentations on SEO and now speaks about GEO at Pubcon and for the eMarketing Association. His team measures AI visibility for domains across many categories to find the tactics that actually move it.

   GEO & ROI

3. Session 03

   Reddit Is Not Dead for AEO: Why It Matters and How to Do It Properly

   • Replay · 36:03
   • Social & communities
   • Recorded Oct 27, 2026

   36:03

   Reddit citations dropped in ChatGPT, and many SEOs wrote Reddit off. Over the past year Ivan grew three B2B communities on Reddit to 1,000 members and tracked what it did for Google rankings and AI citations. Reddit wins on ultra-specific, long-tail questions, where similar pages on your own site would compete with each other.

   He shares the real numbers: subreddit stats, the content types he published, how many threads AI models cited, and the biggest mistakes and lessons.

   Key takeaways

   • A drop in ChatGPT's Reddit citations is no reason to quit; citations change with each model, and Gemini still uses Reddit.
   • ChatGPT turns to Reddit mainly for recommendation, review and comparison queries, so shape narratives about your features, pricing and use cases.
   • Grow your subreddit like a magazine: mostly engaging posts first, threads for target prompts and keywords only after trust builds.
   • Start in existing subreddits for the fastest value; your own branded or niche subreddit needs three to six months for meaningful results.

   “If you want to build communities, it's much better to do it on Reddit.”

   Ivan Palii, at 09:44

   

   Speaker

   Ivan Palii

   Founder, B2B Gaps

   Founder of B2B Gaps, an SEO and AEO agency for B2B SaaS companies, and Head of Product at Sitechecker. Over the past year he grew three B2B communities on Reddit to 1,000 members and tracked what they did for Google rankings and AI citations. He shares his tests in the Hack the Algo newsletter.

   Reddit & communities