- 51
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Lisa Raehsler
2015
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while…
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence…
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures -…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of…
AdWords’ Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC…
Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
5 PPC Settings That Can Sabotage Success
When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click…
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance…
2014
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
5 AdWords Optimization Checkpoints You May Be Missing
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here…
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