- 51
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Lisa Raehsler
2014
Bing Ads Launches Universal Event Tracking
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the…
Bing Ads Enhances Geo-Targeting for Increased Relevancy
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the…
SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which…
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad…
Google AdWords Conversions Help You Find the Hidden Value
An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of…
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in…
Twitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest…
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