PPC.
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should…
AdWords Enhanced Campaigns Hands-On
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good,…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account…
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should…
The 7 Deadly Sins of PPC Ad Optimization
Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you…
Google AdWords Enhanced Campaigns: The Good, Bad & Uncool
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually…
Google Shopping for Suppliers Launches for B2B Products
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if…
Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A…
Are You Making Any of These 5 Ad Testing Mistakes?
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the…
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a…
Valentine’s Day 2013 PPC Tips
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here…
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions…
3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013…
Google Grants: An Introductory Search Advertising Guide for Nonprofits
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid…
Analytics Data Not Populating Into AdWords For Some Accounts
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization…
3 Key Themes From Q4 Paid Search
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs,…
How the Gun Control Debate is Impacting Search Results
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to…
Google: 224 Million ‘Bad Ads’ Disabled in 2012
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an…
Google Shopping: Why PLAs Aren’t So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here…
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