- 15
- articles
- 2012–2013
- on Search Engine Watch
- PPC
- most covered
Susan Kuchinskas
2013
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive…
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's…
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer…
The Search Agency Launches Local Search Campaign Management Platform
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local…
77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3…
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue.…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets…
Scoutmob Adds Deals to Google’s Field Trip App
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people…
2012
Skype Betting On Premium Ad “Experiences” for Mobile
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in…
Adobe Discusses SEO Secret Weapon at BrightEdge #Share12
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising,…
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