- 34
- articles
- 2011–2013
- on Search Engine Watch
- PPC
- most covered
Noran El Shinnawy
2013
13 Metrics Every PPC Report Should Have
Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who…
Which Online Flower Store’s PPC Ad Won Mother’s Day 2013?
Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to…
How to Turn Your Failed Tests into Winners!
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed"…
Creating a Social Engagement Plan in 4 Steps
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want…
What the Brazil Butt Lift Can Teach Us About Personas
Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to…
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for…
How to Create a Solid PPC Testing Hypothesis
Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the…
2012
How to Choose a Success Metric for PPC Ad Testing
Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing…
A/B or Multivariate? How to Choose the Right Type of Test
With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make…
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