- 34
- articles
- 2011–2013
- on Search Engine Watch
- PPC
- most covered
Noran El Shinnawy
2012
8 Elements to Test in User Reviews
User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. If you’re…
An 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention…
10 Conversion Boosters for Ecommerce Pages
Most shoppers have developed expectations in terms of ease of usability and availability of features, so you’ll need to create…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should…
6 Types of Retargeting Every Marketer Should Know
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of…
How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics…
8 Experiments to Restore Your Faith in PPC Ad Testing
With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them…
How Bad Ads Can Improve Your Performance
They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip…
5 Tips for Writing Winning PPC Ads
How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your…
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