- 34
- articles
- 2011–2013
- on Search Engine Watch
- PPC
- most covered
Noran El Shinnawy
2012
Using Personification to Boost Your PPC Ad’s CTR
Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a…
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where…
PPC Ads: Testing User Reviews to Increase CTR
Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that…
3 Dos & Don’ts to Spring Clean Your Facebook Ads
Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give…
PPC Ads: When ‘Free’ Still Feels Risky
We all love free things, or at the very least, are intrigued by them. But assuming that a free trial…
Benefits vs. Features: What Makes a Better PPC Ad?
When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s…
PPC Ad Optimization: 6 Top Elements to Test
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping…
The Power of Positive PPC Ads and Attitude
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry…
PPC Ad Optimization: Getting Big Results from Small Changes
When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping…
Is Your Facebook Ad Image Worthy of People’s Attention?
If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you…
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