- 34
- articles
- 2009–2013
- on Search Engine Watch
- PPC
- most covered
Marc Poirier
2013
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their…
Advertising on Amazon: 3 Winning Channels
Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the…
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use…
2012
Google AdMob Challenges & Rewards
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online…
Is AdMob the Next Big Thing for Performance Marketers?
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that…
Facebook Ads Improve Results for Search Campaigns
Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange…
adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords…
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