- 34
- articles
- 2009–2013
- on Search Engine Watch
- PPC
- most covered
Marc Poirier
2012
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more…
Google AdMob: A Performance Marketer’s Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video),…
2011
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better…
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click.…
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs…
Reality Check: adCenter is NOT a Second Tier Engine
Your job is to improve results. The fastest most surefire way to make that happen is to take your best…
Google Analytics Brings Conversion, Revenue Attribution to the Masses
Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel…
Facebook Sponsored Stories: A New Era in Online Advertising
Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.
Twitter Promoted Tweets & Accounts: A Preview
An overview of what you can expect once Twitter's self-serve ad platform becomes available.
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