- 34
- articles
- 2009–2013
- on Search Engine Watch
- PPC
- most covered
Marc Poirier
2011
Retargeting: An Introduction to a New Opportunity
What retargeting is, why you should care, and what you can do to start offering it to your clients.
2010
Online Advertising: The End of Cookies?
Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't…
Apple iAd — A Summary for Search Marketers
Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB…
Google AdWords Enhanced CPC vs. Conversion Optimizer
Who should use which feature and why? Early reactions on which tool is better for search marketers.
Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
Bridging the Gap Between Search and Display
These pivotal points about how display differs from search should influence your approach in an integrated performance marketing offering.
7 Things Agencies Hate About Facebook Social Ads
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most…
Google Hearts Agencies XOXOXO
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does…
5 Ways to Waste Even More Time on Client Reports
How to lose clients and ensure SEM agency disasters. Warning: Now entering heavy sarcasm zone, reduce speed.
Managing Client PPC Campaigns on the Go
Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep…
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