Marc Poirier

Industry

Stop Selling Search, Start Selling Performance Marketing

If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now.…

08 Jan 2010

PPC

A Closer Look at the Second Tier Ecosystem

Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a…

13 Nov 2009

PPC

Evaluating Second Tier PPC Search Engines

So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.

16 Oct 2009

PPC

Click Fraud Not Dead Yet

The search engines are doing a lot to counter click fraud, but there's still more to be done. They need…

18 Sep 2009