- 22
- articles
- 2011–2013
- on Search Engine Watch
- PPC
- most covered
Dave Ragals
2013
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual…
Yahoo Bing CPCs Up? Here’s How to Combat Them
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its…
How to Combine Your Online Marketing Technologies Effectively & Efficiently
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of…
2012
Search Marketing Horror Tales
Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful.…
Looking Beyond the Click
Stores hire people in clown suits to draw customers through their doors. The clowns don’t care who buys something. But…
Back to School for Search Marketers
Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to…
SEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads…
Don’t Neglect Landing Page Analysis
We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages,…
Take Attribution for a Test Drive Using a Secondary Profile
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment…
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