- 22
- articles
- 2011–2013
- on Search Engine Watch
- PPC
- most covered
Dave Ragals
2012
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A…
How to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently.…
2011
Extreme Makeover – PPC Account Edition
Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear…
Make Sure You Don’t Get the Black Friday Blues
A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad…
How to Build a Great SEM Team
Putting together a championship SEM team requires understanding the positions you need to fill; identifying the skills and experience to…
3 Steps to Happy Holiday SEM Returns
For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead…
How to Leverage Product Inventory Feeds to Maximize PPC ROI
Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take…
Why Your Organization Needs a Culture of Testing & How to Make it Happen
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But…
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