- 32
- articles
- 2011–2014
- on Search Engine Watch
- PPC
- most covered
Alistair Dent
2014
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's…
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want…
2013
Future of Paid Search: Think Target Audiences, Not Just Keywords
It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and…
Stop Obsessing Over AdWords Quality Score
Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show…
Remarketing Lists for Search Ads: 4 Smart Strategies
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a…
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate…
Product Listing Ads: How to Maximize Your Returns
Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make…
Say Goodbye to AdWords Average Position, Hello to Top of Page Rate
Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position,…
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