- 33
- articles
- 2012–2017
- on Search Engine Watch
- PPC
- most covered
Purna Virji
2017
How advertisers can score big on the next device launch
On the cusp of the latest iPhone release, how can advertisers benefit from the launch of a new device? Columnist…
2016
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re…
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales.
2015
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and…
Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips…
Analyzing Indirect Competitors Can Help Your Link Building Efforts
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities…
4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries
Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience…
Dive Deeper: Questions You Need to Add to Your SEO Client Onboarding Process
As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions…
How to Create Compelling Content for SEO Success and Sales
Focus on creating content that can help increase leads at the same time as it earns links, paving the way…
2014
Power-Packed SEO: How to Make Your Content Work 10 Times Harder
Rather than having one scrawny campaign for each channel, why not take advantage of the synergies that can happen by…
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