- 33
- articles
- 2012–2017
- on Search Engine Watch
- PPC
- most covered
Purna Virji
2014
Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients
Take back the control in your client relationship by performing an extreme relationship makeover with these proven tips.
Quality Assured! How to Create a Universal SEO QA Checklist
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an…
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from…
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook,…
5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We…
The Smart Way to Optimize Your Amazon Sales Strategy
Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion…
Optimize Your PPC With a Segmented Performance Analysis
To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your…
How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports…
2013
7 Ways Your Content Can Increase Facebook Engagement
A study conducted via Facebook set out to investigate what type of content was more effective to engage the target…
Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics
Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach…
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