- 33
- articles
- 2012–2017
- on Search Engine Watch
- PPC
- most covered
Purna Virji
2013
Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams…
5 Clever Ways to Leverage PR for SEO Success
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to…
Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports
A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's…
How to Create Effective Content to Help SEO & Sales: 3 Top Ideas
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new…
3 Tips For a Successful Switch to YouTube’s One Channel Design
Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy…
Conversion Rate Optimization the Right Way: Tying in Qualitative Data
The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period.…
3 Amazingly Simple Ways to Use Video for Link Building
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead…
2012
The 5-Step Plan to PPC Prioritization for Maximum Profits
These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve…
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