PPC.
Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve…
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration…
Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only…
A 5-Step Summer Review for Your PPC Account
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality…
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage…
Got 99 Problems? Missed Paid Search Opportunities Shouldn’t Be One
What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can…
Google Searches Show ’90s Fashion is Back in Style
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some…
Big Bing Ads 2013 Recap
Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements…
Integrated PPC: A Mind Meld Across Online Marketing Tactics
Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can…
Google Integrates 3 Tools Into New Display Planner
Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool,…
2 Specific Strategies to Build Trust With Extra Cautious Prospects
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that…
PPC Defense: Don’t Let These 7 Factors Damage Your Performance
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are…
Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you…
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software.…
PPC in 10 Minutes Per Day
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when…
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative…
Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
July 22 is finally here, which means any PPC advertisers who haven't yet upgraded to Google AdWords enhanced campaigns are now being…
5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to…
Advertising on Amazon: 3 Winning Channels
Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising…
Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents…
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+…
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are…
Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide
RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search…
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