- 292
- articles
- 2013–2015
- on Search Engine Watch
- Social
- most covered
Jessica Lee
2015
The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving…
2014
49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]
Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers…
Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions…
How Top Restaurants Serve Up and Stack Up in Mobile SEO
The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest…
Google’s New Structured Snippets Pull Facts Into a Page’s Search Results
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that…
Bing Ads Reveals Dynamic Sitelinks
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up…
Search Agency Covario Acquired, but its Saas Tools Remain Independent
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio…
Google Patent Aims to Use TV as a Signal in its Search Algorithm
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity…
How New gTLDs Fare in Search Marketing [Research]
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions,…
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent…
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