- 9
- articles
- 2010–2013
- on Search Engine Watch
- PPC
- most covered
Thi Thumasathit
2013
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a…
2012
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google…
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions,…
How to Make Call to Actions More Effective
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping…
Capturing Unrealized Revenue Through Keyword Order Analysis
Can secondary keyword phrases produce revenue and a similar profitability as primary keyword phrases? We analyze 78,000 primary keyword phrases…
2011
The Challenge of Parenting Single-Keyword Ad Groups
Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages…
2010
Ad Group Structure: A How-to Guide for SEMs
Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs…
Broad Match: Desperately Seeking Cinderella
Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real…
Wag the Dog: The Tail of Bid Management
Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to…