Why Negative Keywords are an Absolute Necessity in Your PLA Campaign

PPC Why Negative Keywords are an Absolute Necessity in Your PLA Campaign

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Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

PPC Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

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Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

PPC Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

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How to Make Call to Actions More Effective

PPC How to Make Call to Actions More Effective

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Capturing Unrealized Revenue Through Keyword Order Analysis

PPC Capturing Unrealized Revenue Through Keyword Order Analysis

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The Challenge of Parenting Single-Keyword Ad Groups

PPC The Challenge of Parenting Single-Keyword Ad Groups

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Ad Group Structure: A How-to Guide for SEMs

PPC Ad Group Structure: A How-to Guide for SEMs

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Broad Match: Desperately Seeking Cinderella

Analytics Broad Match: Desperately Seeking Cinderella

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Wag the Dog: The Tail of Bid Management

Analytics Wag the Dog: The Tail of Bid Management

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