PPC.
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to…
Easy Landing Page Testing Using DoubleClick Search
Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn…
PPC Click-Through Rate by Position: Does Rank Matter? [Data]
What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to…
PPC Management: Your Past, Present & Future
Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside…
Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups…
Break-Even CPC & Simple Landing Page Testing
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how…
6 Ways to Get the Most Out of Your Search Marketing Agency
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But…
Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and…
PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your…
10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every…
Bing Ads Now Lets You Review 50,000 Keywords
Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user…
Is This the End of AdWords Editor?
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google…
3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context…
360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score…
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…
Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are…
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new…
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the…
Google AdWords RLSA: 3 Ways to Take Full Advantage
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign…
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot…
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and…
Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all…
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