- 10
- articles
- 2013–2015
- on Search Engine Watch
- PPC
- most covered
Richard Stokes
2015
How paid search marketers can prepare for the 2015 holidays
For paid search marketers the holiday season is already in full swing and competition is going to be tough.
Are You Tracking the Most Important PPC Stats?
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend…
Is the Yahoo Bing Network Emerging From Google’s Shadow?
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.
Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers
Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially…
2014
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and…
Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they…
Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and…
2013
Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality…