- 15
- articles
- 2012–2014
- on Search Engine Watch
- Industry
- most covered
Pierre Zarokian
2014
Court Rules Yelp May Demand Money for Adding and Removing Reviews
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that…
Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city.…
Ripoff Report to Revise Removal Policy: May Accept Court Orders
Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading,…
10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst…
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years…
2013
Yelp Lawsuit Seeks Wages for Yelpers
A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp.…
In Memoriam: Ren Warmuz of Trellian
The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and…
Yelp Launches New CPC Advertising Program
Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to…
Yelp Sues Law Firm Over Supposedly Writing Fake Reviews
Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset…
Yelp Gets Bad Reviews From Small Business Owners in Los Angeles
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints…
Page 1 of 2