- 18
- articles
- 2014–2016
- on Search Engine Watch
- PPC
- most covered
Jennifer Johnstone
2016
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 –…
2015
AdWords Scripts: how to find landing page errors
If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it.
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider…
AdWords: Now Catering to Multi-Channel Advertisers
Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations…
Bidding Farewell to Basic Bidding
As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for…
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without…
Google Buy Button – Is it Right for You?
Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it…
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive…
Are You #Winning at Google Shopping Campaigns?
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google…
2014
Hot Holiday Tips and Tricks
While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending…
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